This metric indicates that your Instagram marketing is stagnating, and it may be time to try a new strategy. However, if you started out with 5000 followers and got 50 new followers that month, your follower growth rate would be only 1%. If you started out with 500 followers, that means your growth rate was 10%-which is excellent. For instance, suppose you get 50 new followers in a month. In other words, the way your follower count changes is often more important than the actual number of followers when evaluating your Instagram performance. Your follower growth rate, on the other hand, gives you a good idea of whether your business is expanding its reach and catching new people’s attention. A high follower count can be an ego boost and add brand credibility, but it doesn’t necessarily say that much about the health of your marketing campaigns and Instagram strategy.
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